Transcreation 2017-09-29T14:17:51+00:00


For cross-cultural marketing, it is transcreation, not just translation that is necessary if you want to avoid costly mistakes in cultural references, word connotations, puns, idioms and slogans that differ vastly from culture to culture. In order for your message to evoke the same emotions and carry the same implications in the target language as it does in the source language, careful transcreation is imperative.

The term “transcreation” is also referred to as: “creative translation”; “cross-market copywriting”; “international copy adaptation”; “marketing translation”; “internationalization”; “localization” and “cultural adaptation”, but basically involves taking the essence of a message and re-creating it in another language.

Advertisers regularly request transcreation services for their global marketing and advertising campaigns, to allow them to transcend the boundaries of culture and language. This process not only requires expertise in linguistic skills, but also requires a firm grasp of the target cultures and their respective marketing industries.

Through years of collaboration with professionals in the advertising and marketing industries, MTS has built an exceptional team of transcreators based in Taiwan and Mainland China. They have been chosen not only for their excellent English to Chinese translation skills, but also because of their extensive knowledge of the Chinese marketing industry. They are all highly skilled in creatively customizing messages to fit the target market.

At MTS, our qualified creative writing experts will help you convert marketing and advertising copy into culturally relevant content, enabling your message to resonate with multilingual clients all over the world.

Our transcreation services cover the following:

  • Advertising
  • Branding
  • Brochures
  • Copywriting
  • Creative writing
  • Flyers
  • Marketing campaigns
  • Posters
  • Presentations
  • TV & Radio commercials
  • Websites
  • Whitepapers

If you would like to learn more about our transcreation services, please feel free to contact us today!